Marketing for Future with Generative AI
Revolutionizing Marketing Strategies with AI-Driven Creativity and Automation.
$199.00
December 27 @ 9:00 am – 1:00 pm UTC+5:30
About the event
Join us for an in-depth session on how Generative AI is reshaping the landscape of marketing. This course is designed to provide marketing professionals with the skills to harness AI-driven creativity, streamline content generation, personalize campaigns, and automate key marketing processes. Participants will gain practical insights into leveraging the latest AI tools and techniques to enhance marketing strategies, increase customer engagement, and deliver superior experiences.
Who Should Attend:
- Marketing managers and executives looking to innovate and optimize their strategies
- Digital marketing professionals seeking to enhance their campaigns with AI
- Content creators and copywriters aiming to boost creativity and efficiency
- Social media marketers focused on increasing engagement through personalized content
- Business owners interested in integrating AI into their marketing workflows
- Anyone passionate about using AI to drive marketing transformation
Prerequisites:
- A basic understanding of marketing principles and digital marketing practices
- While familiarity with AI concepts is helpful, it is not mandatory
Take your marketing strategies to the next level with the power of Generative AI! Register now to secure your spot!
Introduction to Generative AI in Marketing
- What is Generative AI?
- AI’s Impact on the Marketing Landscape
- Key Benefits of Using Generative AI in Marketing
- Overview of Popular AI Tools (e.g., ChatGPT, Jasper AI, Writesonic, MidJourney)
AI-Driven Content Generation
- Using AI to Create High-Quality Content: Blogs, Social Media Posts, Ads
- AI for Visual Content: Designing Graphics, Videos, and Ad Creatives
- Demo: Generating Content with AI (e.g., Blog Post or Social Media Campaign)
- Case Study: How AI-Powered Content Creation Boosts Efficiency and Quality
- Hands-On Activity: Crafting a Social Media Post and Visual using AI Tools
Personalization and Targeting with AI
- Enhancing Customer Segmentation with AI Algorithms
- AI-Powered Personalization in Emails, Ads, and Customer Journeys
- Predictive Customer Behavior: How AI Optimizes Campaign Targeting
- Practical Demo: Setting Up Personalized Campaigns Using Generative AI
- Interactive Session: Building AI-Powered Personalized Marketing Campaigns
AI for SEO and Digital Marketing Optimization
- AI-Powered SEO Strategies: Content Optimization and Keyword Research
- AI in Paid Ads: Enhancing Targeting, Budgeting, and Performance
- Using AI for A/B Testing and Real-Time Performance Analytics
- Hands-On Activity: Using AI to Optimize an Ad Campaign or Web Content
AI-Powered Social Media Marketing
- Automating Social Media Content Creation and Scheduling with AI
- AI Tools for Social Listening, Engagement, and Analytics
- Generating Real-Time Responses and Interactions Using Chatbots
- Case Study: Leveraging AI to Boost Social Media Presence
- Practical Exercise: Automating Social Media Posts and Interactions
AI for Marketing Automation and Customer Experience
- Automating Lead Generation and Nurturing with AI
- AI-Enhanced Customer Support with Chatbots and Virtual Assistants
- AI in CRM: Automating Customer Journeys and Lifecycle Marketing
- Practical Demo: Using AI to Set Up an Automated Customer Journey
- Activity: Designing an AI-Driven Customer Engagement Workflow
Ethical Considerations and Challenges of AI in Marketing
- AI and Data Privacy in Marketing Campaigns
- Managing AI Bias in Content and Personalization
- Maintaining Brand Authenticity with AI-Generated Content
- Best Practices for Ethical AI Usage in Marketing
Future Trends and Real-World Applications
- Success Stories: Brands Using AI to Transform Marketing Campaigns
- The Future of AI in Marketing: Trends and Innovations
- Group Discussion: Challenges and Opportunities with Generative AI in Marketing